Helping Our Client Launch Their Gambling Business With Customer Support

Services provided: Customer Care

Published date: 25.06.2024

Read time: 7 min

Client Profile

Industry: Gambling

Location: Brazil 

Size: 50-100 employees

Company Bio

The client is an online gambling platform with headquarters in Brazil, offering a wide range of gaming options, including slots, table games, and live dealer games. Their platform is designed to provide an immersive and engaging experience, catering to both new and seasoned players.

Services Provided

Project Overview

Mindy Support helped a startup in the gambling industry gain a foothold in the gaming industry by helping them integrate their services through high-quality customer support. Since the client was launching their business from scratch, they trusted Mindy Support to build various processes for their company and their business as a whole. Recognizing the importance of exceptional customer support in the gambling industry, Mindy Support provided a dedicated team that offered high-quality, around-the-clock assistance to the startup’s users. This not only enhanced user satisfaction and loyalty, but also helped the startup differentiate itself from competitors right from the outset.

Business Problem

Since the client was just starting out on their business venture, they needed to implement all kinds of processes to provide high-quality customer support and other areas of their business. This ranged from sourcing and recruiting candidates who meet their high requirements to implementing some of the day-to-day processes, such as the communication style with clients and offering support to players in different languages. The company’s management understood that this challenge was rather daunting, which is why they started looking for a trusted partner in the customer support area who had the necessary skills and experience to meet their needs. 

Why Mindy Support

The client was looking for an established name in the customer support industry who had access to a wide pool of qualified candidates and could recruit those candidates quickly. In addition to this, they were looking for a partner who would go above and beyond their duties and help them with all the various processes that are involved in the daily activities of the agents. After conducting an extensive search of vendors from all over the world, the client trusted Mindy Support to handle their customer support needs based on our trusted reputation and our vast portfolio of successfully actualized projects. 

Solutions Delivered to the Client

Mindy Support conducted a rigorous selection of candidates with mandatory experience in the field of gambling by using test tasks and in-person interviews to justify customer requirements and expectations. We evaluated the various processes of competitors in the gambling industry and helped to create our own instructions for the client, starting with the style of communication with players, the creation of a knowledge base with support for several languages, requirements for setting up a CRM system and integration with various services and communication channels.

The client was very satisfied with the level of professionalism displayed by Mindy Support during various stages of the project’s implementation and how quickly and efficiently Mindy Support was able to assemble a multilingual team to meet the client’s challenges. Since the client was just launching their business, it was essential that everything went as smoothly as possible to help the client start building relationships with their clients and winning their trust. This helped the client start establishing themselves as a reputable company in the gambling sphere. 

Results

  • Multichannel Support – Professional gambling support across multiple channels, including email, chat, and social media, ensuring customers can reach out through their preferred method. Easily scale support up or down based on demand, such as during peak seasons or new product launches.
  • Faster Response Times – A dedicated team of 5 agents who can ensure quicker resolution of customer issues, leading to higher satisfaction rates.
  • Round-the-Clock Support – Gambling platforms operate 24/7, and outsourced support teams can provide continuous assistance to players regardless of time zones.

Benefits of Outsourcing Gambling Customer Support

  • Specialized Knowledge and Expertise – Your clients expect you to provide assistance with all kinds of issues they may be experiencing. This is why agents need to have in-depth knowledge about various facets of the gaming industry and your product and services. 
  • 24/7 Availability – If your product is accessible to clients any time they want to play, then you also need to provide round the clock assistance as well. This also shows your costumes that you stand by your product and are ready to jump in case of any issues. 
  • Cost efficiency – Lots of companies are looking to make their money go further nowadays. When you outsource your customer support, you get the best of both worlds: high quality support at a fraction of the cost. 
  • Scalability – As your business grows, your customer support needs to grow as well. Outsource providers can source and recruit agents with experience in the gambling industry, knowledge of certain languages, and other requirements to meet the needs of your growing user base. 
  • Enhanced customer experience – Offer your customers access to specialized, around-the-clock support, ensuring prompt and efficient resolution of user issues. This leads to higher customer satisfaction and loyalty as users benefit from professional, knowledgeable assistance tailored to their needs.
  • Advanced technology and tools – Outsourcing providers offer services to many different companies and therefore have experience with some of the most advanced customer support tools. They can also train agents quickly to use those tools, leveraging their prior experience. 
  • Focus on your core business activities – Nowadays, business leaders are forced to wear many hats and, therefore, cannot focus on their main business area. Allow a trusted outsourcing provider to take the burden of customer support off your shoulders. 
  • Risk management – Leverage the expertise of specialized providers who implement robust security measures and compliance protocols. This reduces the likelihood of operational disruptions and mitigates risks associated with data breaches, regulatory non-compliance, and service downtimes.
  • Player retention and loyalty – Players nowadays are demanding more from the businesses they frequent. If they see that you are not doing a good job in terms of helping them get a pleasant experience, they will not hesitate to leave to a competitor. An outsourcing provider can help you avoid this problem by offering high quality customer support and also creating a customer retention strategy.

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