2X Increase in Investments Into ICOs in 3 Months
Industry: Public Relations
Location: London, UK
Size: 11-50 employees
Our client is a global company that specializes in PR campaigns for blockchain and crypto companies. The professional areas cover SEO, Reputation Management, Social Media, Influencers, Sponsorship and Events.
It’s implicitly important for our client’s target audience to demonstrate its ICO value to potential investors. These investors will use the first 10 search results to decide what kind of ICO it is, and whether they should make an investment. Here are some statistics:
1 negative review on the front page influences either their choice to invest or dismiss.
If investors can’t find an ICO on social media at all, they are far less likely to invest — 50% of potential investment decisions are lost because the lead cannot find the information they’re looking for.
41% of ICOs that experience a negative reputation event admit to losing ICO value & less interest from leads.
Having dozens of clients who need continuous support of dealing with reputation management, social media management, and an increase of brand awareness, our client was forced to do everything by themselves or to employ high-skilled resources to help with important but time and cost-consuming tasks.
When we a clear understanding of our client’s pain points and their goals, we proposed the following solution:
Hire 2 FT Marketing specialists
Both with fluent English
Both with experience in digital marketing
One will be responsible for managing the reputation of the customers’ brands: complex monitoring of social networks and web; working with negative feedback and comments; positive PR coverage through blogs, forums, review platforms, etc.
The other person will focus on managing the customer’s brands on social media: creating and posting on Social Media Pages (Facebook, Twitter, Medium, Telegram (channel), Reddit, Linkedin (Optional: Slack, Steemit), BitCoinTalk); manually inviting the target audience to groups; commenting and sharing to increase the involvement of the TA; creating landing pages and banners for webinars in order to expand the database of potential clients (leads).
Reduced online negative feedback by up to 70%
Created positive content/feedback around the web
100% of the negative feedback received a response
The amount of social networks subscribers increased 3X
To sum up, both activities helped our client’s customers increase their online reputation and attract investors. In 3 months, the total amount of investments into the ICOs of the customer increased 2X.