Top 5 Benefits of Offering Multilingual Support

Category: Others

Published date: 27.05.2021

Read time: 7 min

In today’s globally connected world, a business can reach customers in virtually any part of the world. However, recent data shows that only one-third of contact centers offer support in more than one language. If your company is looking to extend its reach and increase its market share you need to provide support in the native language of the local market. There are many additional benefits of offering multilingual support and concrete data to back them up. With all of this in mind, let’s start exploring all of the benefits offering multilingual support can benefit your business.

1. Increase Customer Loyalty and Retention

Gaining the trust of your customers and ensuring repeat business is one of the keys to growing your business and providing multilingual support can help you do just that. In fact, 70% of customers feel more loyal to companies that offer support in their native language. On a similar note, 67% of customers are willing to switch brands due to a poor customer experience. From these statistics, we see the impact multilingual support can have on your business, which means that you need to be able to provide support in as many languages as possible. Mindy Support can be of great value in this regard since we can offer support in more than 15 languages and we can help you assemble even the most sizable teams within a short time period.

2. Stand Out From Your Competitors

While 88% of companies offer support in more than one language, only 28% of customers said that support is available in their native language. Therefore, offering many different languages can help you attract the business of these customers and stand out from the crowded playing field. This can be especially helpful to companies operating in countries where many different languages are spoken, like the United States. Instead of offering support in one or two languages, consider expanding your service offering to start distinguishing yourself and getting noticed by new customers.

3. Facilitate Customers Communication

When you give your clients the opportunity to speak with you in their native language, they are able to express their concerns a lot better and convey their message. A multilingual support representative can speak with them fluently and resolve any issue(s) they may be having. As a result, your customer will know that your company understands them, takes the time to listen to them, and, most importantly, values their business. Also, offering multilingual support increases the efficiency of your service. The reason for this is because you are able to remove all of the misinterpretations caused by the language barrier thereby reducing the amount of time your team spends on each inquiry.

4. Offer a Better Experiences

Nowadays, customers have so many options of products and services they can choose and they are likely to gravitate towards the company that offers them the best shopping experience. This is true for both B2B and B2C sectors since customers are looking for businesses that can tailor the shopping experience to their unique needs. Offering multilingual support can help you offer the level of customization customers are looking for. This will also help you build stronger, more meaningful relationships with your customers since they will appreciate your efforts and reward you with their business.

5. Increased Positive Feedback

When customers shop at a new store or website, they will almost always read reviews about your business. In fact, 93% of customers read online reviews before buying a new product. Therefore, having good reviews is essential to winning the trust of prospective customers in today’s day and age. Offering multilingual support helps you increase customer satisfaction to a high enough level where the customers want to leave positive feedback. This is especially necessary for products that have only recently appeared on the market and you are looking to get a solid foothold in your niche area.

How Can Your Business Receive All of These Benefits?

For many companies, hiring additional customer support agents in their local market can be expensive, let alone finding people with the necessary language skills. This is why a lot of companies choose to outsource such work to a dedicated service provider. There are many reasons why outsourcing is so effective. First of all, it allows you to lower overhead and other costs while increasing the level of your customer service. You will not need to pay for office space rental, employee benefits or any of the recruiting costs since all of these will be the responsibility of the outsourcing provider.

Also, you will have access to a talent pool of more qualified candidates. This means that you will be able to hire agents who have a high level of proficiency in the language that you need or they may even be native speakers of the language. When you choose Mindy Support as your outsourcing provider not only do you gain expertise in 12 languages, but we will also be able to cover any additional languages you may need.

Why Should You Trust Mindy Support as Your Outsourcing Provider?

Mindy Support is one of the largest Customer Support providers in Eastern Europe with more than 2,000 employees in six locations all over Ukraine and remote agents in Native speaking geographies. Our size and location allow us to source and recruit qualified candidates quickly to assemble or scale your team. We also have a rigorous QA process in place to make sure that your team is offering the highest level of service and all of the benchmarks and metrics are being met. Simply tell us your requirements and we will take care of the rest. Contact us today to learn more about how we can help you.


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